Facebook Pixel Integration

Facebook Pixel is a powerful tool for tracking user activity and optimizing ad campaigns. This guide combines two approaches to ensure you can integrate Facebook Pixel into your Storeino store smoothly.

Option 1: Simple Connection (Quick Setup)

Steps:

1. Navigate to the Marketing Section:
   • Log in to your Storeino account.
   • Go to the Marketing section.
2. Add New Pixel:
   • Click Facebook Pixels and then select Add New.
   • Fill in the following fields:
     • Ad Account Name: Enter your Facebook Ad Account name.
     • Pixel ID: Copy your Pixel ID from Facebook Business Manager and paste it here.
3. Activate the Pixel:
   • Ensure the Active toggle is turned on.
   • Your Facebook Pixel is now tracking your store activities.
4. Manage Pixels:
   • You can add multiple Facebook Pixels to track different aspects of your store.
   • Delete any Pixel by clicking the delete icon next to it.

Option 2: Advanced Connection with Conversion API

Steps:

1. Activate Facebook Pixel Application:
   • Go to the Applications section in your Storeino dashboard.
   • Search for Facebook Pixel and activate it.
2. Go to Facebook Pixels Settings:
   • After activation, navigate to the Marketing section.
   • Click on Facebook Pixels and then Add New.
3. Collect Information from Facebook Business Manager:
   • Log in to Facebook Business Manager.
   • Go to Events Manager and follow these steps:
     • Pixel ID:
       • Under Data Sources, select your Pixel.
       • Click Settings, copy the Pixel ID, and paste it into Storeino.
     • Access Token for Conversion API:
       • Scroll to the Conversion API section in Facebook settings.
       • Click Generate Access Token, copy it, and paste it into Storeino.
     • Test Mode Code (Optional):
       • Go to Test Events in Facebook Events Manager.
       • Copy the test code and paste it into Storeino under the Test Mode section if you want to test the integration.
4. Enable and Configure the Pixel:
   • Complete the fields:
     • Ad Account Name
     • Pixel ID
     • Access Token
   • Activate Test Mode if needed for verification.
5. Submit Settings:
   • Click Submit to save and activate the Facebook Pixel integration.
   • If needed, deactivate Test Mode later by editing the Pixel settings.

Final Notes

• Multiple Pixels: You can add and manage multiple Pixels to monitor specific activities.
• Test Mode: Use this to ensure your integration is working before rolling it out.
• Optimization: Track visitor behavior to optimize ad targeting and conversions.