TikTok Pixel Integration

TikTok’s pixel helps you track conversions and retarget audiences who engage with your ads on TikTok.

Steps to Add TikTok Pixel in Storeino:

1. Create a TikTok Pixel:
   • Log into your TikTok Ads Manager account.
   • Go to Library > Pixels.
   • Click on Create Pixel and choose Web as the type.
   • Follow the prompts and copy the Pixel ID.
2. Add the TikTok Pixel to Storeino:
   • Log into your Storeino Dashboard.
   • Navigate to Settings > Integrations.
   • Locate the TikTok Pixel section and paste your TikTok Pixel ID in the provided field.
   • Save the changes.
3. Verify the Pixel Installation:
   • You can use the TikTok Pixel Helper browser extension to check if the pixel is working and firing correctly on your site.

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3. Twitter Pixel Integration

Twitter’s pixel (also called the Twitter Tag) helps you track website activity from Twitter users and retarget them with tailored campaigns.

Steps to Add Twitter Pixel in Storeino:

1. Create a Twitter Pixel:
   • Log into your Twitter Ads account.
   • Go to Tools > Pixel.
   • Click on Create New Tag, give it a name, and copy the pixel code provided by Twitter.
2. Add the Twitter Pixel to Storeino:
   • Log into your Storeino Dashboard.
   • Navigate to Settings > Integrations.
   • In the Tracking Codes section, paste the Twitter Pixel Code into the Header or Footer section of the tracking codes.
   • Save the changes.
3. Verify the Pixel Installation:
   • Use the Twitter Pixel Helper Chrome extension to confirm that the Twitter Pixel is active and firing correctly.

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How to Track and Optimize Campaigns with These Pixels

Once the pixels are installed, you can track key events and behaviors on your website, such as:

• Page views
• Add to cart
• Purchases
• Lead generation

Retargeting Campaigns:

After the pixel has been set up, you can create retargeting campaigns on each platform (LinkedIn, TikTok, and Twitter). These campaigns will allow you to show ads to users who have already interacted with your site or products.

Conversions Tracking:

With the pixels active, you can also track conversions. This means you’ll know how many users complete certain actions, such as making a purchase or signing up for your newsletter.

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Troubleshooting

• Pixel Not Firing: Ensure that the pixel code is placed in the correct section of the Storeino dashboard (either header or footer). Use the respective pixel helpers (LinkedIn Pixel Helper, TikTok Pixel Helper, or Twitter Pixel Helper) to troubleshoot.
• Delay in Tracking: It may take a few hours for the pixels to start firing and show data in your ad platform. Be patient and allow for the data to populate.